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Building a successful Salesforce.com consulting practice

The Challenge

Our client – a premier global professional services firms – wished to considerably grow its CRM consulting footprint in Germany and across EMEA with a key focus on its Salesforce.com advisory services.

With an existing presence in the market, our client felt the size of its practice did not reflect the size of the market and the opportunity to advise clients on the inherent benefits of Salesforce.com technology. Its ambition was therefore to double its Salesforce.com consulting revenues in three years. In order to capitalise on the opportunity, it needed to acquire the talent capable of elevating its existing capability, developing its relationship with Salseforce.com and extending its global reach.

The Solution

The transformational talent in the Salesforce.com consulting market is high in demand, limited in numbers and as a result, well rewarded. Through a series of workshops we consulted the client to help define its requirement, refine the brief and develop a proposition to take to market. The next phase of the assignment was to conduct a comprehensive analysis of the Salesforce.com consulting market, the competitor landscape and highlight those capable of delivering value and accelerating our client’s growth agenda. eg.1 was able to engage and attract some of the leading Salesforce.com individuals from leading global brands through to the boutique specialists, acting as an ambassador and representative of our client. Throughout this process we were able to promote our client’s brand, create intrigue and gain valuable feedback on the broader consulting market.